Welcome to the Hive, Dataforma.
Mark, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Dataforma is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US roofing contractor mapped, the 7,750 that look like KPost, Front Range, Rackley and Service First, and three campaigns we'd run for Dataforma in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Dataforma.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a bootstrapped team making its first sales hire, a fragmented buyer list hiding in public directories, and a market that answers direct outreach.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 4,600 to 6,200 more of your best customers?
You already have the dream ones: the commercial roofing contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 4,600 to 6,200 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- KPost Roofing & WaterproofingGrew annual sales from $1 million to over $8 million
- Front Range RoofingSaved up to 6 days a month on accounting and payroll operations
- Rackley RoofingGrew service team from 1 to 25 crews since 2010
- Service First SolutionsHelped grow revenue from $1 million to over $8 million in annual sales
Every cell is a commercial roofing contractor.
Every US roofing contractor establishment sits in Census County Business Patterns with employee counts, and state contractor licensing boards list the owners who sign. We build the list from that, enrich the buyers, and time the sends to storm season and bid calendars.
You're the first supplier that comes to mind.
We'll actively monitor all 31,000 US roofing contractor establishments and reach out the moment the right signal shows up, so Dataforma is the first name a roofing contractor owner thinks of when field service software comes up.
- New commercial roofing license issuedState contractor licensing boards. A new license often means a crew scaling past spreadsheets.
- Storm damage report spikeNOAA hail and wind data plus insurance claims. Surge work means more crews to schedule.
- Project manager or estimator job postingIndeed and LinkedIn listings. Hiring for coordination means the current system is maxed out.
- Google review count jumpGoogle Maps listing activity. A fast rise in reviews tracks with crew and job growth.
- Manufacturer certification upgradeGAF or CertainTeed elite-tier announcements. Certification pushes often come with a systems cleanup.
- Trade conference rostersInternational Roofing Expo, NRCA regional events. Attendee lists are self-selected in-market buyers.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census County Business Patterns, state contractor licensing boards, and Google Maps listings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Mark, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.